Friday, August 25, 2017

Don't forget the second step



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Don't forget the second step
// Seth Godin's Blog on marketing, tribes and respect

The first step is learning how to do it. Finding and obtaining the insight and the tools and the techniques you need. Understanding how it works.

But step two is easily overlooked. Step two is turning it into a habit. Committing to the practice. Showing up and doing it again and again until you're good at it, and until it's part of who you are and what you do.

Most education, most hardware stores, most technology purchases, most doctor visits, most textbooks are about the first step. What a shame that we don't invest just a little more to turn the work into a habit.

       

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